CREATE PERSONAL EXPERIENCES AT SCALE

Drive acquisition, retention and growth by automating your customer experience programme

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INTEGRATE, MANAGE AND DECISION CUSTOMER DATA

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MULTI SOURCE DATA INTEGRATION

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HYBRID CLOUD & ON-PREMISE STORAGE

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AUTOMATED CAMPAIGN TARGETING

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INTELLIGENT DECISIONING

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PERFORMANCE ATTRIBUTION

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DATA DRIVEN MARKETING TECHNOLOGY

The Next Generation Customer Data Platform

Integrate and decision data from all points of the customer journey. 

  • Unify marketing data into a single customer view

  • Transform legacy data formats into usable information

  • Target the right customers for every campaign

  • Personalise every communication to drive relevance

  • Measure performance across the whole marketing programme

WHO WE WORK WITH

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'BIG 4' BANKING GROUP

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2 MAJOR INSURERS

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LARGEST NZ GROCERY RETAILER

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LEADING SUPER FUND

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BUSINESS FINANCE COMPANY

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CUSTOMER ENGAGEMENT AUTOMATION

Your Customer Data | Unleashed

Mix, transform and enrich data to power your communications. Become the master of your customer experience. 

  • Build triggered messaging to drive real-time engagement

  • Map communications to customer life stages and events

  • Prioritise communications by importance, relevance and revenue potential

  • Apply analytics across every channel to fully understand ROI

  • Create powerful management dashboards to prove value

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SENSITIVE DATA HANDLING

Achieving scale with security

Fulcrum Hub is designed to handle Personally-Identifiable Information (PII) at scale without compromising security.

  • Choose between cloud-based, on-premise or a hybrid approach

  • Leverage the power of the cloud, while keeping your data safe

  • Maintain full ownership of your data at all times

  • Avoid off-shoring your customer data

  • Significantly reduce the risk of data breaches