AUTOMATED SOLUTIONS FOR MARKETERS

Fulcrum Hub solves real business problems around data integration, campaign targeting, personalisation, and performance attribution

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THE PROBLEMS WE SOLVE

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LACK OF CUSTOMER KNOWLEDGE

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LACK OF ANALYTICAL RESOURCE

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INABILITY TO PERSONALISE MESSAGES

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MEASURING COMMERCIAL ROI

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CUSTOMER DATA PLATFORM

A single view of marketing data

Unify customer data from all marketing touchpoints. The Customer Data Platform that works with your existing systems and requires no heavyweight IT change to implement.

  • Legacy systems and databases

  • Social media channels

  • Email and direct channels

  • Point of Sale and transactional data

  • Mobile, apps and the Internet of Things

  • CRM, customer service, and live chat

 
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INTELLIGENT DECISIONING

Identify the next best conversation

Apply intelligent decisioning to identify the next best conversation for each customer, based upon your business priorities.

  • Automate the campaign targeting process

  • Free up data analyst reources

  • Decision across multiple customer journeys simultaneously

  • Identify the most profitable combination of timing, content and design

  • Deliver relevant and engaging messaging - in context

 

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PERFORMANCE ATTRIBUTION

Report against real business imperatives

Prove the true value of your digital marketing programme. Optimise and learn across all channels. 

  • Measure performance with configurable management dashboards

  • Connect digital analytics to real business metrics

  • Understand the real monetary value of each communication

  • Integrate actionable insights back into your dataset

  • Optimise your campaigns by continually learning what works